Reply To: Global warming a tough issue for the media

[Dr Martin Williams [account from Drupal site]]

Worldwatch Institute has good, lengthy – and disheartening – article re media and climate change coverage.

Includes:

Quote:

The financial decline of traditional journalism organizations has stifled investigative and foreign news. While online news and social media are spreading more information more widely and rapidly, the growing lack of explanatory journalism may nonetheless result in a less informed public. The trend should be a concern for anyone dedicated to environmental sustainability. Journalism's economic adversity not only diminishes the ability of newsrooms to generate insightful, balanced reports on science-related topics such as climate change, it also limits our understanding of how governments and industry are responding to our global environmental crisis.

…

Such poor scientific awareness, common throughout newsrooms, is not likely to improve anytime soon. Economically faltering news organizations across the industrialized world have downsized staff, shrunk content, and reduced coverage. PriceWaterhouseCoopers expects the global newspaper market to undergo a 2-percent annual decline through 2013 as advertisers spend their money elsewhere and readers turn to free online content. Although media markets are prospering in some places, such as India and Latin America, most European and U.S. print, broadcast, and radio newsrooms are grappling with smaller budgets.

Recent layoff trends in the media market suggest that science and environment reporters are often the first to lose their jobs. CNN, for instance, laid off its entire science and technology staff in 2008. In the United States, two decades ago nearly 150 newspapers included a science section; today fewer than 20 do. The remaining reporters are expected to cover stories such as climate change along with their regular reporting duties.

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Worldwide, however, climate change coverage is on the rise. A 50-newspaper survey across 20 countries by University of Colorado and Oxford University researchers found "climate change" or "global warming" mentioned in about 400 stories in January 2004, mostly in the European, North American, Australian, and New Zealand press. Following the 2006 releases of Al Gore's An Inconvenient Truth and British economist Nicholas Stern's report on the cost of climate change inaction, coverage increased considerably. The survey found some 2,000 stories, on average, each January from 2007 through 2009, with an increase in reports from Asia and the Middle East.

Despite the increase in science and environment stories, in-depth coverage of scientific developments, technology solutions, and political responses is decreasing by the day.

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Unless climate change reporting improves through more in-depth, international coverage, the necessary shift to low-carbon, resilient economies will not likely occur until the worst damages become as apparent as flood water rising to our windows. By then, it may be too late.

Covering Climate Change