Comment I made on WWF page with above news release:
– I expect at least a few people involved in report production have said as much. As with so much re environment, we now have more facts, more science saying the situation is bad and worsening, need strong action. Getting message out, prompting action, requires more. Emotional side of messages key, suggests Guerilla PR, which I read lately – I think may well be true. Been thinking this, too, re air pollution here in Hong Kong: greenie eggheads know facts, yet public and government not moved to powerful action. Anyway, I’ll post this news item to my website, will try n do more re pr for the planet.